Video Insider: What Marketers Need to Know About Using Web Video

Most online marketers are aware of the value of online video to promote services and products. Whether used to as an online commercial, product education, or to provide online support in order to reduce customer service calls, online video is an exploding and very useful solution.

But the question is, how can you make an effective online video?

Number one - keep it short. On the web everyone has a short attention span. Videos need to be kept under five minutes in length - preferably even shorter. If you have a complicated subject or the process you are demonstrating requires numerous steps, it might make sense to break the video up into a series of shorter videos.

This is especially true if you want your audience to share and redistribute the video. The essence of all successful viral videos is brevity.